If you want to keep up with what your competitors are doing, then you need a short video app for all your video advertising campaigns.
Creating a short video app with Videogo is the perfect video recording, branding and sharing platform for mobile devices. If you read below about Facebook’s profits, mobile advertising made up 84% of Facebook’s ad revenue and video advertising is part of this.
Facebook has posted another exceptional quarter of growth, with profit up 186% from this time last year.
Facebook earned $2bn (£1.5bn) in the period from April to June 2016, up from $719m in 2015.
Chief executive Mark Zuckerberg said the company was particularly pleased with the growth in video.
Our community and business had another good quarter,” he said, “We’re particularly pleased with our progress in video as we move towards the world where video is at the heart of all our services.
Facebook has been encouraging businesses to experiment with video and rolling out new advertising platforms for mobile ads.
Mobile advertising made up 84% of Facebook’s ad revenue in the second quarter up from 76% last year. The company has benefited from an influx of advertising money moving away from television and on to digital platforms.
*Facebook still has many growth levers left to pull, not least of which is video advertising.
The number of monthly-active-users (MAU) – a key measurement for advertisers – increased by 15% to 1.71 billion as of 30 June 2016.
By comparison, Twitter’s MAU increased by just 3% in that period.
Its all happening with video at the moment, Facebook, Instagram, Snapchat and more. If you would like a more professional approach to your business video marketing campaigns , then consider signing up to find out more information on our Videogo product. Its a short video app which is easy, cost effective and can share video directly, straight into Facebook and other social media platforms.
*an analyst from RBC Capital Markets wrote in a client note.