Category Archives for "Best Video apps"

Video Branding – From the 1950s BBC mechanical globe to today’s mobile logo app

Branding has come a long way from the first BBC broadcasts through to today’s mobile video and logo apps.

Years ago my Father owned an electric motor company whose motor drove the mechanical BBC globe. They pointed a camera at it to get the BBC logo on screen. Yes that’s really how they did it before 1985! We had replica of the model in reception. Maybe that subconsciously affected me and prompted me to end up working in television years later.

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In 1985 the model was replaced by a special BBC made computer putting hundreds of people at the factory out of work…not really…it just meant my Dad couldn’t say his motors were famous anymore.

Branding is important.

Isn’t it amazing the trouble they went to in order to brand and identify the content they were sending out to the world. You’d have to admit the BBC is a brand recognised worldwide. They obviously believed that branding was important and so to do countless other corporations the world over.

Of course it is. For all of us. For many years whilst working in the television industry I’ve worked with companies that deliver me very specific “brand guides” i.e. don’t get my branding or logo wrong!

One Spanish designer I worked with decided the BBC logo was too flat “We need BBC logo in 3D!” he said. So that’s what he did, and published it on a website. A cease and desist letter ensued followed by the logo being hastily removed and replaced with the original.

I’ve seen studios spend thousands of pounds on equipment just to add a logo to the channel before it’s sent out.

So what’s the point? Branding is essential, it’s important for everyone not just the big boys. As video is being used extensively across marketing, promotion and online education it’s important to add your own style and your brand. There are lots of tools out there making it easier than ever to do this on your own content but often at a cost. Often with lots of features you don’t need.

video-posting-apps_from _videogo_technology

Logo app for iPad & iPhone

Bringing the cost down & making it mobile

We developed the Logo2Go app as a low cost alternative that allows you to brand your content from anywhere.  Shoot a quick vlog in the car? Outside a customers office? At the beach? No problem use our logo app to add your logo and go. We’ve included some of the features from our experience of broadcast graphics such as alpha channel and transparency. You can also use it to watermark your videos so that your brand covers the content, this helps to avoid it being copied and distributed by other unscrupulous users.

Get your branding right then plaster it everywhere, on all your content. Be proud and let people know where the content comes from and make it difficult for competitors to copy it.

References:

There’s a great history of the BBC logo here: http://625.uk.com/tv_logos/bbc.htm

More detail on the BBC designed graphics computer

http://www.bbceng.info/Designs/designs_technology/new_world.htm

More on the BBC logo here:

http://www.bbc.co.uk/historyofthebbc/research/general/logo-story

Here’s a link where you can try the old BBC Logo on Windows machines:

http://www.bbcbasic.co.uk/owl/

 

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  • June 23, 2017

Popular video apps

Popular video apps such as VideoGo should be used to create video for online marketing trends.

We have a few stats below on how people use video in different capacities such as using popular video apps, streaming videos, live vlogs and the usual YouTube portals.

popular video apps from videogo technology

 

1. The Market.

  • Cisco states that by 2018, 69 percent of total Internet traffic will be video
  • 48 hours of video are being uploaded to YouTube every minute

 

2. Customers are not just watching video on PC’s.

  • Mobile video views have increased by 400 percent, its overtaken the desktop as the most used digital platform.
  • 50% of video views will be happening on mobile devices in 2016.

 

3. Trends are changing

  • Consumers watch 6x more video content on mobile devices in warm weather.
  • In cold weather, viewers watch video content on mobile devices 29 percent longer.

 

4. Video marketing advertisements

  • YouTube holds 20 percent of the market share of total video ads in the U.S.
  • Online advertising revenue is rising; 2015 £5.3 billion, 2016 £7.2 billion, 2017 £8.5 billion, 2018 £9.7 billion.

 

As a business it would be worth creating more video content for your marketing and promotional campaigns. Your customers are looking for video about your business, as its easier to engage with and learn at their convienience.

VideoGo has a great reputation alongside other popular video apps as a excellent creation and branding tool. You should consider using VideoGo to build up a video library of content for your Sales, Marketing and Advertising campaigns. You can directly upload to YouTube, Facebook, Twitter or direct to a client via email.

We would highly recommend putting a side some budget for your video marketing strategies. The good thing about VideoGo app is that its so cost effective, it won’t eat into the main part of your campaign, we can promise you that!

For more information on how to obtain our VideoGo app, please click on the image below.

Beta Software Free from Videogo technology

  • August 1, 2016

You need a short video app

If you want to keep up with what your competitors are doing, then you need a short video app for all your video advertising campaigns.

Creating a short video app with Videogo is the perfect video recording, branding and sharing platform for mobile devices. If you read below about Facebook’s profits, mobile advertising made up 84% of Facebook’s ad revenue and video advertising is part of this.

videogo-facebook

Facebook has posted another exceptional quarter of growth, with profit up 186% from this time last year. 

Facebook earned $2bn (£1.5bn) in the period from April to June 2016, up from $719m in 2015.

Chief executive Mark Zuckerberg said the company was particularly pleased with the growth in video.

Our community and business had another good quarter,” he said, “We’re particularly pleased with our progress in video as we move towards the world where video is at the heart of all our services.

Video advertising

Facebook has been encouraging businesses to experiment with video and rolling out new advertising platforms for mobile ads.

Mobile advertising made up 84% of Facebook’s ad revenue in the second quarter up from 76% last year. The company has benefited from an influx of advertising money moving away from television and on to digital platforms.

*Facebook still has many growth levers left to pull, not least of which is video advertising.

The number of monthly-active-users (MAU) – a key measurement for advertisers – increased by 15% to 1.71 billion as of 30 June 2016.

By comparison, Twitter’s MAU increased by just 3% in that period.

a short video app from videogo technology

Its all happening with video at the moment, Facebook, Instagram, Snapchat and more. If you would like a more professional approach to your business video marketing campaigns , then consider signing up to find out more information on our Videogo product. Its a short video app which is easy, cost effective and can share video directly, straight into Facebook and other social media platforms.

 

*an analyst from RBC Capital Markets wrote in a client note.

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  • July 28, 2016

Testimonial video app

VideoGo can be used as a testimonial video app, and we encourage all our customers to do so.

It’s easy for your clients to create video using our testimonial video app to record and share their stories about an somebody in your company, a product or a service that you provide. Our simple VideoGo app enables you to go through an easy recording and editing process to record, brand and share directly to a client, or to Facebook, Youtube and Twitter.

testimonial video app from videogo technology

Our Facebook integration enables you upload a video straight into your Facebook profile, you can also choose specific settings depending on who you want to see it (public, friends, friends of friends etc).

VideoGo is also integrated with YouTube, you can choose from a variety of privacy settings depending on your campaign or state of movement with your new product launch. This way you can have a variety of videos archived and ready to go live whenever you are ready.

This testimonial video app can be used by all, mention it to you customers and clients, they can also use the app to use it for their own business.

sign-up-now-how-to-videos-from-videogo-technology-banner-

testimonial-video-apps-from-videogo-technologyVideoGo is super friendly and you do not need to be a tech to use it, we guide you through the process from the initial main menu settings through to adding your script, the main recording and branding your video in edit mode.

We have inbuilt templates for lower third graphics, an archive of audio soundtracks, licensed free to use with VideoGo, and also a selection of sound fx for you to use. We have a separate module to add your logo, which you can reposition, scale and rotate if desired. We also support alpha channel with your image, so a .png file would enable you to have a nice logo overlayed onto your video, giving that professional look.testimonial-video-apps-from-videogo-technology

testimonial-video-apps-from-videogo-technology

So if your looking for a solution for testimonials then VideoGo is your answer. Sign up now to find out more.

Beta Software Free from Videogo technology

testimonial-video-apps-from-videogo-technology

  • July 27, 2016

Video Editor App | for your Video Production

Video Editor App | VideoGo for your Video Production, Vlogs, Testimonials and Marketing Campaigns, download VideoGo now from the App Store.

The success of your video campaign will be determined in the next few months, we recommend our Video Editor App Videogo but here’s a few options for you below.

Thing is, you are also probably weighing out now what your budget will be and whether or not to do the video yourself or to bring in a video company? This is often a tricky question as if your doing this yourself you will require the right equipment, PC/Laptop, fully licensed software, Camera/Hire equipment along with the expertise that goes with this.

High set up costs right? or you could commission a third party video production company to come in for a day or so with their team and do this for you but this would still be at a premium cost also.

But this campaign is important and you need that professional finish, the videos will be front facing and first impressions count?

VideoGo has the solution for you. Ticks both boxes you are looking for, great value for money to meet your budget, and you can do this yourself and brand all your videos with with our Video Editor App to create that professional finish.  With no experience you can do video yourself with VideoGo. This app is designed to be simple, you don’t need to be massively ambitious, its not a feature film you are doing. On the other hand we do have some helpers, such as a teleprompter, templated graphics and bespoke licensed free music to use exclusively with VideoGo. We also have a help menu you can toggle on and of to see all the features we have available for you to use.

best video editor app from videogo technology

The great thing about VideoGo, is that you can record, brand and send within minutes straight to a client or upload to your website or favourite social media sites.

Whichever route you take make sure its the right one. For the cost of VideoGo it would be worth experimenting with, your first few attempts you might not be in love with, but you will get better and find your own style as you progress. We are proud of our speed and integration that beats traditional editing software in terms of time.

If on the other hand you decide to use an outside video company then make sure you have prepped up all your scripts, locations and talent to hand, if you don’t get it right on the day, be prepared to pay out that premium cost again.

Good luck!

Beta Software Free from Videogo technology

 

 

  • July 12, 2016

Branding your Video

VideoGo provides an additional arm to your sales & marketing techniques. Branding Video with Videogo app is easy, send to your potential client in minutes.

When a customer sees your video with branding, what do you think their first impressions will think about your attention to detail and professionalism?

What’s great about Videogo is that in a few steps that personalised video will be seen by your customer as a fully packaged product. The App was designed so that the viewer will think the video has been compiled together in a professional editing suite.
By combining branding video techniques such as a lower third graphics with contact details and a company logo, you will stand out from the crowd.

We also have the option of adding a variety of soundtracks to lift your presentation with our in house, licence free audio to use with Videogo.

Using Videogo, you will literally save money hand over fist to use on other important overheads or additional marketing opportunities.

Whilst recording your video presentation you can demonstrate the latest product or talking point about your services. We have a feature in the record mode section, which includes a ‘pause and resume’ button. This feature enables you to switch camera angles to focus on your product or take a breather if required.

This is a great way to show a more engaging video to your viewer and also a memorable one. The more the user talks about your business, shares and likes your video the more successful it will be and ultimately help contribute to those all important sales leads.
We have mentioned above a few interesting features within our Videogo App, and we would highly recommend at least trying this out, we are confident that you will find this simple, quick and easy to learn.

If you believe that branding your video is important, no only to protect your identity but to also be a memorable business then VideoGo is a great addition to your Marketing tools.

 

video touch app from videogo technology

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  • May 24, 2016

Video Presentation | Sharing ideas

Sharing ideas, these are what makes businesses work, we all want to work better and be more productive, have more knowledge and connect with each other. VideoGo the video presentation tool?

Short video presentation are a great way to do this. With today’s technology we can deliver video’s globally over desktops, mobile devices, public displays and internal screens.

Our Videogo App can help share your ideas to colleagues, customers and suppliers. It’s a great video presentation tool to connect with on a human level and those suggestions, can travel pretty much as fast as an email over the internet.

Our App has the facility to send your finished video presentation via email and to various video sharing platforms as well as your favourite social media sites.

We have lots of options available to you inside the app. Once you have added to features you need Videogo will render your video and then you can choose where you would like to send it.

marketing video app from videogo technology

Sharing ideas at work can sometimes seem like you are blowing hot air whilst nobody is listening. The benefit of producing a video can for one be archived, but you can also reach more than one person at a time.

Business evolves and whilst sharing your idea might not be at the right time, those decision makers will know whose come up with the idea.

It may also be the start of a process to fine tune your idea for development, the next big thing?

It’s not just about sharing your ideas through video, it’s also about you watching them to.

Through brainstorming possibilities and having thoughts of our own we can then share again, by understanding  ideas from other people you can developed together, evolve and succeed.

 

 

video presentation app from videogo technology

 

Videogo is worth downloading whether you are a sole trader, vlogger, business owner or big corporation. Its a very simple product and your be amazed how quick the process is.

Be a Pro with Videogo and let your ideas flow and share everywhere!Beta Software Free from Videogo technology

 

  • May 22, 2016

Video for Business

Video for business app offers a great user experience which, informs and engages viewers that no other source of media can really achieve.

About eighty percent of companies using a business enterprise solution implement video for business  elements to generate better gains in productivity and efficiencies within their organisation.

VideoGo is a simple and easy to use way of communicating with your employees, shareholders and external suppliers on a day to day basis.

This could be a way of sharing ideas and talking about the latest news or upcoming events. It is also a great tool for reminders and testimonials.

Our customers also use VideoGo for training material, sales and marketing opportunities,  and being a portable iOS device its a great on the go mobile marketing machine.

VideoGo is a different way of touching base, most of us have smart phones nowadays with a internet connection, either in the phone such as 3g or 4g.  No business really trades without an internet connection which you can connect onto with wireless technology.

Rather than using another impersonal email, statistical graphic or powerpoint presentation,  why not try VideoGo, available on the App Store your be surprised by the results.

 

 

video for business app from videogo technology

We are looking for businesses who are thinking about using video on a regular basis. You will see that our VideoGo App is a simple, fast and convienient way of producing a wealth of videos to suit your business requirements.

That professional finish you are looking for is what our App was designed to do.

We also pride ourselves on the cost savings you will reduce whilst branding your video and and keeping continuity with your design guidelines.

Why not get in contact to talk about how VideoGo can be implemented into your daily business and what solutions we can provide for you?

 

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  • May 22, 2016

60 Second Video

VideoGo, the app that records 60 Second Video on iOS.

We believe that the longer the video is, the harder it will be for the viewer the watch your message in its entirety. We also believe that to be successful you sometimes have to try less. This is where the 60 Second Video comes in.

Video analytics firm Tubular Labs, found that the average duration of a top Facebook Video is about 1.5 minutes before trailing off.

Making your videos shorter and more effective will result in winning over your listener, thus creating a better opportunity for your end outcome.

This could be a sales lead, making the viewer understand your goal or solving that specific problem for them.

If you require your viewers to engage with your videos, then a 60 second video from our VideoGo app is designed for this purpose.

60 second video elevator pitch app from videogo technology

Break your video down, keep it simple, ask yourself how much can  you achieve in 60 seconds? and whats important?

Understand your Story first and also know your viewers.

Educate your viewer, don't try to sell or blame.

Explain the value of your subject, whats on offer?

Communicate the end goal, how is this video going to solve the viewers problem.

Positivity, remember your body language is just as important as your voice.

Some of the above tips will help build trust in your viewer and see that you are presenting yourself with integrity.

60 Second Video is longer than you think, and you can actually achieve more that you think you can. Its worth breaking down your idea and making lots of little short videos. collate some scripts together read them out loud to start off with, is it readable, legible, can people understand it?

You will also have more chance of reaching out to that al important new customer of yours.

 

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  • May 8, 2016