Branding is the process of using a word or an image to identify a company or its products, a must addition inside a corporate video app such as Videogo.
Branding separates competitors and helps customers remember a product. The purpose of a your brand is to increase sales by making the product or service the most visible it can be. Branding is more than a just a clipart logo or piece of text written in Times New Roman! A Brand is your identity and it should convey your company with the best of intentions. When you do any video representative of your company, you should use branding software to keep continuity throughout your whole campaign. VideoGo, our corporate video app is the ideal solution for this, its quick, easy and at a great cost too.
Branding is used in companies and organizations of all sizes and types. It is intended also to identify goods or services and deliver the message that suits your customers needs. When carrying out your video marketing campaign, branding your corporate video is often over looked. By packaging your video up with a business logo, and graphics which are on cue with your colours and style, viewers will be able to recognise and remember your brand. This is really important to understand, a plain video just does not work any more and blends in with the rest of the same types of video. There are billions on the web right now. If your presentation is used alongside a corporate video app such as VideoGo, then you can lift your video and stand out from the crowd, increasing your brand presence and longevity in your sector.
Brand identity is a vital part of your business, and it should be incorporated into many key aspects and areas. We can guarantee you that you will have most of the following elements in your business branded. Your Marketing Video should be in this list too.Company Name Logo Slogan Company Letterhead Company Forms Office Signage Van Livery Email Footer Web Sites Uniforms Promotional Items Screen Saver & Desktops