The next big thing…
Marketing is a constantly changing battle field. If you want to market a business well, you need to keep up with the latest trends and platforms to do so.
Video marketing is one of the ‘youngest’ promotional weapons. It’s a newer concept of marketing that uses videos to market your message or product. But it’s a growing one, and one that needs to be implemented now. It’s one of the reasons behind our marketing video app, to make it easier for you to make branded videos to promote your business.
So let’s look at some of the reasons why video marketing is so important.
1. It has the ability to appeal directly to your audience. Videos allow you to bond and create trust direct with your audience. It also gives a sense of authenticity to your business.
2. It allows you to sell goods, services or get your message even to the laziest of people. People no longer have time or want to read through long advertising descriptions. It’s boring. A video is engaging and fun, and gets your message across. It also allows them to actually see what your trying to promote in action.
3. It helps to increase sales. Studies have shown that the addition of videos on sales pages, showing the item being sold, has actually helped to increase sales.
4. Customers will promote you! Videos can be shared, and if you have a good product or interesting video, people are very likely to share those videos alone. Meaning that they promote you and it’s coming from them.
5. Videos increase your trust level. Many consumers are skeptical about buying products and services online, because of the increased fear of being scammed. But if you add a video, they will respond much better to your website, and trust your more. As mentioned earlier, it authenticates you. Another benefit, is that when people watch a video on your website, they are spending longer on your site, which gets you more search engine trust, ranking your site better. It’s a win, win situation.
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So what are you waiting for. VideoGo have the tools you need to start make affordable, high quality, branded and professional videos. You can edit, add music, add logos and images and even use TelePrompters. We have made it as simple as possible for you to record marketing videos. So sign up now to get updates on our release date, and change the way you market forever.